Fox 10 News Segment for Small Business Saturday
Music Maker Workshops in Chandler is one home-grown business with 500+ students and employing 35 music teachers that relied on the ingenuity of sisters and Co-Directors Shelley Yakubow and Kim Steedman to make a successful pivot as COVID-19 threatened to cripple their business. Overnight, the sisters came up with an idea to virtually engage students in a series of fun demonstrations combined with at-home scavenger hunts and instructions for students to create their own instruments. At the same time, the sisters were targeting parents to gain their trust and prove that virtual music lessons could work. Not only did Music Maker Workshops increase music lesson revenue over the summer, but the business saved the jobs of its instructors/musicians.